ACTION S.A., a multi-branch distributor and e-commerce hub, has announced a deal to acquire a controlling stake in BRON.PL S.A., which is the operator of one of Poland's largest on-line and physical stores for non-permit, survival and personal protection weapons – www.bron.pl.
bron.pl store has over 20 years of experience in trading militaria on the Polish market. During this time, it has earned the recognition of more than 100,000 customers and a high 99 per cent satisfaction and referral rate on well-known auction portals. It currently offers around 20,000 products from top manufacturers in the militaria industry. The e-shop has a physical branch in Częstochowa, where, on an area of more than 600 square metres, you can see almost the entire range of the store’s offer, and test selected models of air rifles, ASG replicas or rubber bullet guns on the pneumatic shooting range.
In our offer we already have e-commerce projects such as sferis.pl, gram.pl and krakvet.pl. Now it is time for a store that operates in another prospective industry, that of militaria. We are therefore very pleased with the completion of the acquisition of the majority stake in BRON.PL S.A. For us, this is a yet another stage of Action's development, which will allow us to further diversify our product range, strengthen the B2C segment and increase the share of high-margin products in our offering. – says Piotr Bieliński, President of the Management Board of ACTION S.A.
Thanks to Action's investment, we will be able to increase the scale of our business by expanding abroad and broadening our product range, which will benefit our customers. This will also further strengthen our position on the Polish market. We look forward to working together and achieving joint results. - adds Mirosław Klekot, E-commerce Director of BRON PL S.A.
The transfer of the controlling stake of the acquired shares took place on the date of signing and closing of the transaction, i.e. on 20 June 2023. The transaction was financed by ACTION S.A. from the Company’s own funds. This acquisition represents another important step in ACTION S.A.’s growth strategy by diversifying its product range to include the promising military segment.