about Action


Distribution is in our company’ DNA. We know what works in it, and what doesn’t, as we have been the active element of the distribution chain in Poland and abroad for more than three decades. Whether domestically or internationally, we operate our distribution business with the goal of growing the number of our B2B customers who rate our speed in action, openness in communication, constant search for new solutions and seeing challenges as opportunities not obstacles.

The Value-Added Distribution (VAD) segment consists in cooperation with resellers and integrators. It is operated by Action Business Center, a structure providing distribution services in the area of the following solutions: IT, network installations, ICT, photovoltaic and smart home. Action Business Center is a professional platform for sharing knowledge and experience through certified online and face-to-face training for installers. It also offers technical support and modern logistic facilities as well as an advanced B2B sales platform.

In the Consumer segment, Action Home and Living, we focus on supplying all our sales channels not only with accessories and tools for home or garden, but also with sports and office equipment. Action Home and Living’s wide range of products includes modern home and office items: fashionable furniture, functional lighting, elegant and functional textiles, as well as the increasingly popular home and outdoor training equipment.

Our brands and projects