The past twelve months were marked by growth in retail sales, the expansion of IT technology sales in the B2B and B2C segments, and the launch of comprehensive business solutions. In 2025, GK ACTION S.A.’s revenue amounted to PLN 2,994,449,000, and net profit reached PLN 45,719,000.
One of the key drivers of growth was the pet food segment, which in 2025 achieved over 30 per cent year-on-year sales growth – whilst maintaining the same operational resources. The company consistently expanded sales of pet food through the online store krakvet.pl and marketplace platforms. At the same time, it launched the Zoofaster project in the Czech, German, Slovak and Hungarian markets, laying solid foundations for further international expansion.
The pet food segment developed exactly as we had anticipated. Thanks to the synergy of sales channels, a broad product portfolio and process automation, we were able to grow rapidly yet sustainably, which translated into very strong sales results for this branch of our business, emphasises Piotr Bieliński, CEO of ACTION S.A.
The second significant trend that the Company capitalised on to build solid financial results was the growing demand for IT equipment, particularly in the context of the development of artificial intelligence technology. ACTION S.A. responded to these needs by expanding its portfolio to include solutions supporting the development of IT infrastructure and AI deployments across enterprises.
At the same time, the Company continues to build its third business pillar – technology services offered under the #ActionTechSolutions brand.
#ActionTechSolutions is our response to the evolving needs of the market – today, companies expect not only products, but comprehensive solutions that have a tangible impact on their efficiency and performance. We are building this area on the foundation of our core competencies and partnerships with leading technology providers, recognizing it as a stable source of recurring revenue, says Sławomir Harazin, Vice President of the Management Board of ACTION S.A.
ACTION S.A. consistently executes its diversification strategy, combining trading activities with high value-added services. The company remains actively engaged in innovation and development, continuously adapting its offering to changing customer needs and market trends. With this strategy in place, ACTION S.A. is entering 2026 with confidence and strong momentum, as it celebrates its 35th anniversary.
Selected Financial Data of the ACTION S.A. Group for 2025
| PLN ‘000 | 2024 | 2025 | Change | Change (%) |
| Revenue | 2 534 056 | 2 994 449 | 460 393 | 18,17% |
| Margin (%) | 8,51% | 8,65% | 0,14pp | n/a |
| EBITDA | 55 380 | 67 519 | 12 139 | 21,92% |
| Net profit | 41 169 | 45 719 | 4 550 | 11,05% |
