On 28 May, ACTION S.A. Group published its financial results for the first quarter of this year, in which it achieved revenue of PLN 728,329,000, representing an increase of 9.76% compared to the same period last year, and maintained a margin of 9.24%. Net profit amounted to PLN 12,670,000.
ACTION S.A. continues to pursue the development path set out in 2025, focusing on three strategic pillars of its business: pet food and e-commerce, the sale of technological solutions, and technological services developed under the #ActionTechSolutions brand.
26% growth in pet food and further international expansion
During the period under review, the Company consistently developed sales through its online shop krakvet.pl, marketplace platforms and the Zoofaster project operating in European markets, which brought measurable results in the form of a nearly 26% increase in sales in this segment.
In recent months, the Company has focused on the further development of the Zoofaster.cz and Zoofaster.de stores, optimising the product range, pricing policy and logistics processes to meet the needs of local customers. At the same time, we have been developing AI-based solutions to support online sales and customer service, including intelligent product search and chatbots that automate contact with users - says Piotr Bieliński, CEO of ACTION S.A.
B2C e-commerce for the Company’s other product range also remains a key area of growth. In the first quarter of 2026, ACTION S.A. expanded its sales presence to include a new channel by joining the InPost sales platform, thereby consistently developing its multi-channel sales strategy. The Company also recorded sales growth on key marketplaces, such as Allegro, Empik and Erli, which confirms the continuing trend of dynamic growth in online retail and the effectiveness of measures related to product availability and sales optimisation.
Business technologies respond to the AI boom
The results for the first three months of this year were driven by continued strong demand for IT equipment in the B2B segment, which is currently fuelling the development of AI-based technologies and business automation among customers. Consequently, the Company responded to market needs by expanding its range of solutions supporting the modernisation of IT infrastructure and the implementation of AI tools in enterprises.
Success in this field today depends on our experience, our ability to quickly and efficiently tailor equipment to customer requirements, but also a keen sense of what is currently happening in this market. And sometimes it really is a rollercoaster, with equipment prices fluctuating by well over 100 per cent in a short space of time, adds Piotr Bieliński.
EcoAction: modern solutions for recycling
During the same period, the company also developed technological services for the business sector, institutions and public administration under the #ActionTechSolutions project. Currently, the flagship technology in this area is the innovative EcoAction bottle return machine, the know-how for which is owned by ACTION S.A. This solution addresses the challenges associated with the operation of the deposit-refund system in Poland.
After several months of the law being in force in our country, it is clear that the biggest challenge is not convincing the customer, but the efficiency and accessibility of the points covered by the system. The operation of reverse vending machines, as well as the warehousing, storage and transport of returned packaging, should be as efficient as possible. And this is precisely what our solution provides, as it compresses the packaging inside the machine itself. The result? A cube the size of a large microwave is created, containing the raw material from 12 bags with a capacity of 120 litres, filled with slightly crushed cans and bottles. This optimisation means that not only is no air being transported, but it is also not stored in shops or car parks. What’s more, shop staff don’t need to empty these bottle return machines so often, emphasises Sławomir Harazin, Vice-President of the Management Board at ACTION S.A.
Thanks to EcoAction EasyCube technology, the bottle reshaping function and the option to refund deposits to a card, the machine has a strong chance of competing with global giants in the bottle return machine market in Poland and abroad.
