ACTION S.A. summarises its results for the first half of 2026

The ACTION S.A. Group ended the first half of this year with very strong financial results. In the reporting period, revenue amounted to PLN 1,458,712 thousand, with a net profit of PLN 29,207 thousand and a margin that rose to 10.0 per cent. In its 35th year of operation, the Company consistently pursued its growth strategy based on business in the B2C and B2B segments, whilst expanding the third pillar of its operations – technology projects supporting the efficiency of corporate and institutional clients.

Development of the range and proprietary B2C e-commerce projects, as well as those on marketplace platforms

In the first half of 2026, ACTION S.A. consistently developed its B2C e-commerce segment, strengthening its own brands and sales projects whilst increasing its presence on leading marketplace platforms such as InPost, Allegro, Empik, Erli and other players. As part of its own operations, the company is developing the online shops sferis.pl, krakvet.pl, pomocedlaseniora.pl and bron.pl. Since August 2026, krakvet.pl has been operating under the Zoofaster brand, whilst its international operations are being expanded through the shops zoofaster.cz and zoofaster.de.

We can see that in the B2C e-commerce market, shopping platforms are setting the trends for the entire market, and the future of the industry will be shaped by the development of artificial intelligence, not only in terms of product range but also across the entire customer service experience – from the first point of contact with the shop right through to the delivery of the order. At all these stages, what counts is the product range, delivery times and the quality of service. That is why we are striving to develop our logistics and our product range accordingly,” says Piotr Bieliński, CEO and President of the Management Board of ACTION S.A.

The continued growth in the number of orders in the first half of 2026, compared with the same period in 2025, confirms the success of this strategy.

Growing investment in AI and automation is driving demand for IT

ACTION S.A.’s results were also influenced by the sustained high demand for IT equipment in the B2B segment, linked to companies’ growing investment in the development of artificial intelligence-based technologies and the automation of business processes. The company responded to these needs by expanding its range of solutions supporting the modernisation of IT infrastructure and the implementation of AI tools in businesses and institutions, drawing on its extensive product portfolio and position as a technology partner.

#ActionTechSolutions ensures business diversification

Alongside its commercial activities in the B2B and B2C segments, ACTION S.A. is developing a third pillar of its business – # ActionTechSolutions – under which it carries out comprehensive technology projects tailored to the needs of businesses and institutions. This includes, amongst other things, solutions that improve the energy efficiency of businesses, such as photovoltaic installations, energy storage systems, electric vehicle charging stations and energy management systems, as well as projects in the field of autonomous robotics and process automation.

We are delighted that EcoAction is becoming an increasingly recognisable brand on the market. We are signing more and more contracts, receiving an increasing number of enquiries and seeing growing interest in our solutions. Customers are beginning to realise that the EcoAction reverse vending machine is not only a solution to the requirements of the deposit-return scheme, but also delivers tangible savings for shops and operators, as well as greater convenience for both customers and staff operating the machine, explains Sławomir Harazin, Deputy Chairman of the Management Board of ACTION S.A.

Selected financial figures for 1H 2025/1H 2026