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About us

The business of Action S.A. is based on distribution in its broadest sense. Initially, we distributed IT equipment; later, we added home electronics, household appliances and mobile communications equipment. The company has been growing dynamically for years to become one of the biggest players in its industry. In 2006, in order to obtain funds for further growth, it made its debut on the Warsaw Stock Exchange. It was recognised as the best debut in the previous year by the "Gazeta Giełdy Parkiet" journal.

Today, Action is much more than an IT distributor. Following world trends on the distribution market, our company is changing its strategy and evolving into a large commercial group, whose business is based on three pillars: consumer products, value added distribution, and strong own-brands. In the consumer segment, Action focuses on delivering consumer products at the best prices to all its sale channels. The value added distribution segment is centred around cooperation with resellers and integrators. It is operated by Action Business Center, which organises various workshops and training sessions. The third pillar is constituted by the sale of products marketed under Action own-brands: Activejet, Actis, and Actina. They have a very strong position on the Polish market in their segments.


We provide access to products and services that help us and our partners to develop business.


To become, together with our partners, an important link in world trade.