We have been writing our story as a trading company since the early 1990s, when the free market first came to Poland in the course of the systemic transformation. Like many other Polish IT companies of that era, we took our first business steps at the now defunct Warsaw Computer Exchange, once the biggest street market for hardware and software vendors in Poland. It was the cradle of Polish entrepreneurship and technology industry that gave birth to Action and a number of other companies now recognisable not only in Poland but also worldwide.
By closely following the global market trends and the change in the trading model (emergence of e-commerce), Action has become a major trading group offering a range of +50,000 products in a number of various categories and under different models of cooperation with business partners (B2B) and end customers (B2C). Now, Action is: